Kerala Tourism Department · Q3 FY26
Listen to the internet. Run the campaign. Close the traveller on WhatsApp.
YatraPulse Growth Pilot crawls Instagram, X, Reddit, review sites and news for every district, turns that into automated ad campaigns across Meta, Google and X, and hands every incoming lead to a WhatsApp AI travel assistant that books stays, guides and tours — then feeds every call and chat back into the next campaign.
Visitors this month
4,68,500
Visitor spend
₹764 Cr
Capacity utilisation
81%
Pilot return
7.0x
Closed-loop growth funnel
Web listening → automated campaigns → WhatsApp AI assistant → booking → feedback
01 · Listen
1.9 L posts
Crawlers read every district's chatter and rank demand on the India heat map
02 · Campaign
18 live ad sets
Reels, posters and copy auto-built from the signal, then pushed live after officer approval
03 · Lead
12,480 leads
Every ad click and missed call lands on the one state WhatsApp number
04 · Assist & book
31% booked
Agentic assistant plans the trip and books verified stays, guides and tours in-chat
05 · Learn
4,120 calls read
Chats and calls mined for pain points and unmet demand, fed straight back into step 01
WhatsApp-first by design. The traveller never leaves chat — discovery, itinerary, booking of hotels, lodges, sites and guides, and post-trip feedback all happen on one number, and step 05 loops that evidence back into the next district campaign.
District load board
Footfall against sustainable carrying capacity
Action queue
Detected by the pilot engine overnight
Alappuzha 123% over carrying capacity
Houseboat berths at Punnamada exceed the sanctioned limit for the 4th consecutive week; waste-load and canal congestion complaints up 41%.
→ Trigger dispersal campaign to Bekal & Kannur
38 unregistered homestays detected in Munnar
Listings found on OTA platforms with no matching Department registration number. Combined ~210 rooms outside the safety and tax net.
→ Issue notice + fast-track registration drive
Wayanad footfall down 6% for 2 months
Post-landslide sentiment still suppressing bookings despite full road restoration. 1,900 tourism jobs at risk in Meppadi cluster.
→ Launch 'Wayanad is Open' recovery pilot
Foreign arrivals from Germany +31% QoQ
Ayurveda + backwater search interest spiking in DE/NL. Current outreach budget in that market is only ₹42 lakh.
→ Reallocate ₹1.2 Cr from saturated domestic metros
Growth pilots
Every intervention tracked to rupees returned and MSMEs touched
Bekal Off-Season Sprint
ScalingKasaragod
Spent
₹132 L
Returned
₹940 L
ROI
7.1x
MSMEs
212
North Malabar Theyyam Circuit
RunningKannur
Spent
₹61 L
Returned
₹410 L
ROI
6.7x
MSMEs
168
Homestay Formalisation Drive
RunningIdukki
Spent
₹38 L
Returned
₹275 L
ROI
7.2x
MSMEs
340
Wayanad Recovery Campaign
ProposedWayanad
Spent
₹0 L
Returned
₹0 L
ROI
—
MSMEs
—
Alappuzha Load Dispersal
ProposedAlappuzha
Spent
₹0 L
Returned
₹0 L
ROI
—
MSMEs
—
Monsoon Ayurveda Push (DE/NL)
ClosedState-wide
Spent
₹90 L
Returned
₹620 L
ROI
6.9x
MSMEs
96
Under-used capacity
1,11,500
visitor-slots idle this month across Bekal, Kannur and Wayanad
Unregistered supply
47 units
outside the safety, grievance and tax net — ₹3.4 Cr of invisible turnover
Jobs protected
3,510
if the four recommended pilots are sanctioned this quarter