Insights
The tourism economy of the state, measured monthly — arrivals, where the money lands and which markets are worth the next rupee.
Arrivals (Nov)
414k
+13% MoM
Foreign share
23%
highest in 3 years
Visitor spend
₹702 Cr
November estimate
Best market
₹2,400
cost-per-arrival · Germany
Arrival momentum
Thousands of visitors per month
Where visitor money lands
Share of total visitor spend
Source market efficiency
Arrivals in thousands vs cost-per-arrival
District revenue contribution
₹ crore this month
Department read
Revenue is concentrated in two districts that are already past their carrying ceiling, while the cheapest arrivals come from markets receiving the smallest budgets. The highest-yield move this quarter is not more spend — it is redistribution: shift demand to idle districts and shift outreach to low-cost, high-dwell markets.