Content Studio

Demand only moves if people see the place. Generate a full short-form reel package — hook, shot list, voiceover, caption, hashtags and a poster frame — for the districts the department is trying to grow.

Reel brief

DestinationObjectivePlatformLanguageToneAudience

Extra brief (optional)

Standing creative library

9:16 vertical assets held by the department — four motion reels and two poster frames, pre-cleared for Instagram, YouTube Shorts and Meta ad sets.

6 assets

Munnar, Idukki

The hills wake up before you do.

Reel 01 — Sunrise on the tea slopes

cleared

Fill the off-season (June–September) · Metro weekenders 25–40, Bengaluru & Kochi

On-screen copy

0-1s: 6:10 AM · Munnar, Idukki
1-3s: Monsoon rates from ₹2,400 a night
3-5s: 22 verified homestays · KTDC assured

Caption

Munnar in the off-season is the Munnar locals keep for themselves — mist on the tea, empty roads, and rates a third lower. Book only through verified homestays.

Plan it — kerala tourism dot gov dot in

#Munnar #KeralaTourism #MonsoonTravel #OffSeasonIndia #ResponsibleTourism

Kumarakom, Kottayam

Slow is the point.

Reel 02 — Backwaters at golden hour

cleared

Disperse load from Alappuzha · International slow travellers, 35–60

On-screen copy

0-1s: Kumarakom, Vembanad lake
1-3s: Houseboats capped at 40 per evening
3-5s: Village kitchens · toddy tappers · bird sanctuary

Caption

Alappuzha is full. Kumarakom is forty minutes away, holds the same lake, and pays its money to village households. Cap on boats keeps the water clean.

Find a licensed operator on the state portal

#Kumarakom #Backwaters #KeralaTourism #SlowTravel #Vembanad

Hampi, Karnataka

A capital city, 600 years empty.

Reel 03 — Dawn among the boulders

cleared

Grow international arrivals · Heritage & culture travellers, Europe / Japan

On-screen copy

0-1s: Hampi · UNESCO World Heritage
1-3s: Guided heritage walks 6 AM daily
3-5s: Stay in Anegundi homestays across the river

Caption

Vijayanagara at first light, before the buses. Certified guides, homestays in Anegundi, and a strict no-climb rule on the monuments.

Book a certified guide — link in bio

#Hampi #IncredibleIndia #Vijayanagara #HeritageTravel #UNESCO

Cherrapunji, Meghalaya

It took two generations to grow this bridge.

Reel 04 — The bridge that is still growing

cleared

Push local crafts, food and homestays · Student & backpacker, 20–32

On-screen copy

0-1s: Living root bridge · Khasi Hills
1-3s: Community-run trails, ₹50 entry to the village fund
3-5s: Homestays from ₹900 · guides from the village

Caption

Grown, not built — the Khasi community trains ficus roots across the river over decades. Entry fees go to the village council. Carry your plastic back out.

Trek with a village guide, never alone

#Meghalaya #LivingRootBridge #NortheastIndia #CommunityTourism #Cherrapunji

Rann of Kutch, Gujarat

The desert turns silver for three nights a month.

Poster 05 — Full moon on the white desert

cleared

Fill the shoulder season · Tier-2 families, Ahmedabad & Jaipur

On-screen copy

Full moon nights · Nov to Feb
Bhunga stays at Dhordo · folk performances nightly
Craft villages: Nirona, Ajrakhpur, Hodka

Caption

Rann Utsav is the headline, but the craft villages around it are the reason to stay a third night. Rogan art, copper bells, Ajrakh block prints — bought direct.

Shoulder-season packages on the state portal

#RannOfKutch #Gujarat #RannUtsav #CraftTourism #IncredibleIndia

Majuli, Assam

The world's largest river island is also its quietest.

Poster 06 — Morning on the Brahmaputra

in review

Rebuild confidence after the flood season · Slow travellers & culture press

On-screen copy

Ferries resume · October onward
Satras, mask-making, Mishing stilt homestays
River-safety advisory updated weekly

Caption

Majuli is open. Ferries are running on schedule, the satras have reopened for visitors, and mask-makers are taking workshop bookings again.

Check the weekly river advisory before you travel

#Majuli #Assam #NortheastIndia #RiverIsland #CultureTravel

Content library · 0 reels

No reels yet. Pick a district above and generate the first package.