Growth Pilot
Ask anything across arrivals, occupancy, grievances, capacity and ad spend — every answer comes with the numbers behind it, and a sanctionable next move.
Which districts are over their carrying capacity right now?
Answer
Two: Alappuzha at 123% and Munnar at 126% of sustainable monthly capacity. Together they absorb 47% of state footfall on 19% of the state's tourism infrastructure. Bekal (30%) and North Malabar (29%) have the headroom to take the overflow.
Supporting data
Recommended interventions
Select the pilots to sanction — the basket totals update live.
Divert 18% of Alappuzha demand to Bekal & Kannur
86% confBekal and North Malabar run at 30% and 29% of capacity while Alappuzha is at 123%. A geo-targeted campaign to travellers already searching 'Kerala backwaters' shifts load without losing a single visitor to another state.
Cost
₹150 L
Return
₹1,120 L
Jobs
1,400
Horizon
90 days
Fast-track 38 unregistered Munnar homestays into the net
91% confFormalising ~210 rooms brings them under safety inspection, adds an estimated ₹2.1 Cr of taxable turnover annually, and makes those MSMEs eligible for Department marketing support.
Cost
₹65 L
Return
₹480 L
Jobs
320
Horizon
120 days
Move ₹1.2 Cr of metro spend into DE/NL Ayurveda demand
78% confGerman and Dutch search intent for Kerala Ayurveda is up 31% QoQ against a ₹42 lakh budget, while Delhi/Mumbai display is saturated at ₹6,900 cost-per-arrival vs ₹2,400 in DE.
Cost
₹120 L
Return
₹890 L
Jobs
210
Horizon
1 season
Wayanad confidence-recovery pilot with verified operators
72% confRoads and stays are fully restored but sentiment lags 6%. A verified-operator badge plus influencer-led safety proof restores the Meppadi cluster and protects 1,900 jobs.
Cost
₹240 L
Return
₹1,350 L
Jobs
1,900
Horizon
2 quarters